Founding cohort · First 50 customers

Paste your discovery call. Klorai writes the proposal.

Tuned to your deal type. In your voice. You edit, you don't write — and you ship a proposal in minutes, not the whole weekend.

See how it works

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app.klorai.com / new proposal
Discovery notes B2B SaaS site redesign. 70% bounce rate. COO is decision-maker. Q3 launch. Budget signal $20–30K. Wants Lighthouse ≥90, headless CMS the team can update without engineers.
Proposal — drafted

Website Redesign for Acme Co.

You're losing buyers before they reach sales — a 70% bounce on a site that doesn't reflect Acme's product quality. $24,500, 8 weeks. Launch by end of Q3.

Discovery recap: The problem isn't traffic, it's conversion. The COO needs measurable bounce-rate improvement before sign-off…

Our commitment: Lighthouse ≥90 at launch — or we keep working at no extra cost.

Built by an agency operator. Powered by Anthropic Claude · Currently in private beta with the founding cohort.

How it works

Three steps. Three minutes. One proposal that sounds like you.

Paste the call

Drop in your discovery-call transcript or notes — the messier the better. Pain points, timeline, budget signals, decision-maker info. Klorai uses every detail.

Pick the deal type

Web design, marketing retainer, software build, brand & identity, or consulting. Each one has a different winning structure. Klorai applies the right one automatically.

Edit and send

Read the draft. Tweak the price. Sharpen a section. Send as a branded link or PDF. Tag it won or lost when the deal closes — that's how Klorai gets sharper over time.

Tuned to how each deal closes

Five deal types. Five different ways to win.

Generic templates flatten everything. Klorai applies the proposal structure that statistically wins for the kind of work you're pitching.

🌐

Web design

Outcome-led, weekly milestones, Lighthouse-style KPI commitments.

📈

Marketing retainer

Per-month scope, KPI commitment, term & renewal language built in.

⚙️

Software build

Sprint plan, acceptance criteria, milestone-based payment.

🎨

Brand & identity

Phase plan with directional concepts, deliverables, exit clauses.

💼

Consulting

Diagnostic, recommendation, workshop format with outcome commitment.

What you get

A specialist tool — not another all-in-one suite.

🎙️

Drafted from your call

Paste discovery notes or a call transcript. Claude drafts a full 8-section proposal in 15–30 seconds, applying the winning patterns for that deal type.

Live now
✍️

Editable in your voice

Drafts land in a clean rich-text editor. Tweak a section, sharpen the price, add your agency tone. Autosaves while you work. Send as a branded link or PDF.

Live now
📊

Section-level win-rate analytics

Tag every proposal won or lost. Klorai tracks which sections, prices, and structures correlate with closes — so you stop guessing what works in your niche.

Phase 5 — building toward it

How Klorai is different

Built for the proposal. Not bolted onto a CRM.

If your current tool tries to do everything, the proposal feature is usually the afterthought. Klorai is the opposite — depth where it matters most.

Capability
Klorai
All-in-one suites
Template editors
Drafted from a discovery call
✓ Native
Not supported
Not supported
Deal-type-specific structure
✓ 5 types tuned
One generic template
One generic template
AI applies proven winning patterns
✓ Built in
Mines old proposals
Section-fill from a URL
Time to a finished first draft
~30 seconds
30–60 minutes
60–120 minutes
Section-level win-rate analytics
✓ Coming
Open-rate only
Open-rate only

Use today, no signup

Three free templates, before Klorai ever charges you a dollar.

📄 Template

Web Design Proposal Template

An 8-section proposal structure for $5K–$50K web design projects. Editable, no fluff, with annotated tips from real agency wins.

Download free PDF →
📄 Template

Marketing Retainer Proposal

A monthly-retainer template for $3K–$25K/mo engagements. Includes scope, KPI commitments, and termination terms that win without scope creep.

Download free PDF →
📊 Cheat sheet

10 Sections That Close Deals

The 10 proposal sections that correlate most strongly with closed-won deals, ranked by lift, with the win-rate impact of each.

Download free PDF →

Free, no email required. Like what you see? Join the early-access waitlist →

Pricing

Start small. Scale when it pays for itself.

Proposal Factory

Try the magic. One proposal at a time.

$49 /mo

Billed monthly

  • Discovery-call → AI-drafted proposals
  • All 5 deal-type structures
  • Branded share-link + PDF export
  • Recipient view tracking
  • Up to 10 active proposals

Agency

The full agency operating layer — built around how proposals actually close.

$249 /mo

Billed monthly

  • Everything in Growth
  • Section-level win-rate analytics
  • Pipeline view — drafted → sent → won/lost
  • Voice training on your last 10 winning proposals
  • Branded share-page on your subdomain
  • Client acceptance portal with e-signature
  • Auto-drafted follow-up email sequences
  • Multi-brand workspace (run multiple agency identities)
  • Up to 5 team seats with role permissions
  • Slack, HubSpot & Zapier integrations
  • White-glove voice setup (first 5 buyers)
  • Priority support + monthly strategy review

Common questions

Things you're probably wondering.

Why discovery-call notes? Why not just templates?

Templates flatten the deal. The proposal that closes is the one that quotes the prospect's exact pain back at them. Klorai reads your call notes and writes the proposal *as if you were on the call* — outcome-led, with their language, with the right risk reversal for that deal type.

I already pay for an all-in-one agency platform. Why add another tool?

Klorai isn't a replacement — it's the proposal layer. Keep your CRM, invoicing, and contracts where they are. Use Klorai for the part that actually wins or loses the deal: the draft. We export to PDF or branded link, so it slots into any workflow.

What's "section-level win-rate analytics" and why is it on the roadmap, not live?

Most proposal tools tell you whether a prospect opened your proposal. We're building toward telling you which sections, prices, and structures correlate with proposals you actually won — so you stop guessing. The data model is already in place; the analytics UI ships in Phase 5 of the build. Founding members get access at launch.

How is this different from a template editor?

Template editors expect you to paste your scope into pre-built blocks and design it yourself. Klorai goes upstream: paste your call notes, get a deal-type-aware draft you can ship in 5 minutes of editing. It's the difference between a blank Word template and an actual writer.

What if I don't like it?

30-day refund, no questions asked. If we ship and the product disappoints you, you get your money back.

Are you really one founder?

Founder-led, working with an AI back office of personas (Theo, Zara, Ravi, Kai, Cleo, Nadia) for product, growth, engineering, pricing, customer success, and AI. Built with Anthropic Claude. The transparency is part of the deal.